From free resources to in-depth courses, you'll find the right tools to help you build your brand and scale with strategy.
Find your zone of genius at your own pace with courses, worksheets, and instruction made especially for businesses ready to scale, but not ready to hire a firm. Plus get group coaching during our bi-weekly Faculty Hours.
Our full, on-demand Branding 101 + Marketing 101 course plus Faculty Hours is Level 1 of Novella University. This is your path to creating a brand strategy and marketing plan for your business.
Your brand drives everything. With your unique brand strategy, you will have go-to messaging for your website, brochure, pitch deck, sales collateral, and more. Think of it as your brand playbook for you and your team.
START HERE! Build your brand strategy - define your target audience, write your messaging, create your visual brand. The brand framework is the most important part and the base of everything. You have to nail your brand strategy. The Branding 101 course is 9 modules + 2 bonus sessions.
Next, develop your first marketing plan to drive traffic and get leads. We not only teach you how to develop a marketing budget, but also what tactics you should use, when you use them plus we give you a free marketing plan template to customize for your strategy. Marketing 101 is 4 modules.
And the best part? Level 1 comes with 90-day access to our Faculty Hours. This is group coaching via Zoom that happens 2x a month with branding and marketing strategists from Novella Brandhouse. We are here to help you craft your message and/or marketing plan. This is ideal if you want to bounce ideas off a Novella Brandhouse strategist to help you build a solid brand strategy and a marketing plan of action. Level 1 includes access to 6 Faculty Hours sessions.
Once you complete Level 1, you will unlock the opportunity to jump to Level 2 of Novella University. This is a “choose your own adventure” type of learning with access to 20+ modules on topics ranging from content marketing to graphic design to websites and paid marketing. You will also get continued access to the bi-weekly Faculty Hours group coaching.