Are you more startup than scaleup?

Welcome to Novella University: A DIY branding course plus group coaching created for entrepreneurs and small businesses to learn how to successfully brand and market their company. 

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Join the Club

From free resources to in-depth courses, you'll find the right tools to help you build your brand and scale with strategy.

Free Resources

Download worksheets, guides, and tutorials for branding & marketing. 


Build Your Brand

Enroll in Novella University >> Level 1 and build your brand and 1st marketing plan. Plus, attend bi-weekly group coaching sessions via Zoom to help you along the way.

Branding + Marketing 101

Visit the Club

Join our weekly branding and marketing discussions on Clubhouse. Learn real marketing strategies and how to build your brand. 


If you invest the time now to create your brand strategy, trust us, you will end up saving yourself loads of time (and heartache) in the future.

Branding & Marketing Courses

Find your zone of genius at your own pace with courses, worksheets, and instruction made especially for businesses ready to scale, but not ready to hire a firm. Plus get group coaching during our bi-weekly Faculty Hours.

Novella University - Branding & Marketing Strategy >> Level 1

Our full, on-demand Branding 101 + Marketing 101 course plus Faculty Hours is Level 1 of Novella University. This is your path to creating a brand strategy and marketing plan for your business.

Your brand drives everything. With your unique brand strategy, you will have go-to messaging for your website, brochure, pitch deck, sales collateral, and more. Think of it as your brand playbook for you and your team.

START HERE! Build your brand strategy - define your target audience, write your messaging, create your visual brand. The brand framework is the most important part and the base of everything. You have to nail your brand strategy. The Branding 101 course is 9 modules + 2 bonus sessions.

Next, develop your first marketing plan to drive traffic and get leads. We not only teach you how to develop a marketing budget, but also what tactics you should use, when you use them plus we give you a free marketing plan template to customize for your strategy. Marketing 101 is 4 modules.

And the best part? Level 1 comes with 90-day access to our Faculty Hours. This is group coaching via Zoom that happens 2x a month with branding and marketing strategists from Novella Brandhouse. We are here to help you craft your message and/or marketing plan. This is ideal if you want to bounce ideas off a Novella Brandhouse strategist to help you build a solid brand strategy and a marketing plan of action. Level 1 includes access to 6 Faculty Hours sessions.


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